Social Media Analysis for Brands
Whether you are just starting a business or an established part of the industry, Social Media Analysis can give you the insights that you need to make all your social marketing strategies and campaigns targeted.
Most of your prospects are a part of social media. With the use of Social Media Analysis, you can easily find these prospects in minimum expense. And, once you find them, all that’s left for you to do is to strategically reach out to them about your brand, product or service.
If you know where your prospects are you can focus all your time, effort and money into reaching them specifically.
Why Analyze Social Media?
Every action that is taken by a brand is goal driven. To know whether you are on the right track you need to regularly analyze your performance.
Let’s say your goal is to get 2000 unique visitors on Instagram by the end of the quarter. To achieve this goal you bring a team together and start working on a plan. Even after three weeks of launch, you notice that you are not getting the results that you intended.
What would you do then?
A smart move would be to analyze your performance to figure out what is creating hindrance and where is the scope for improvement. How to do that? By social media analysis.
Without performing social media analysis, you would be flying blind. And, when your brand’s image is on the line, nobody likes to do that.
There are many automated tools available today to help you understand the success of your social media strategies and campaigns. By using this information you can overcome all the problems that are in your way of achieving your goal.
Tools for social media analysis
To analyze your social media performance all you need to do is to access certain tools that can give you the kind of analysis you are looking for.
Every tool is built a little bit differently and has some kind of expertise over the other.
You can find a list of commonly used social media analytical tools with examples here. In case you are new to social media or social media analysis, this can help you get an understanding of the topic.
Additional topics include:
- Why social media reporting is important for a business?
- How to build a Social Media Marketing Strategy?
- How to create a Viral Social Media Campaign?
- Challenges and Solutions for Social Media Reporting
Content is not universal
Once you are a part of the social media community, sooner or later you will realize that every platform is different and that social media is not just limited to Facebook and Instagram.
So the content that you create for each social platform has to be in alignment with the purpose of that platform. The message doesn’t have to change, but the way you say it, should.
Hence, Content Analysis is an important part of social media analysis.
Social Media has given an unimaginable level of freedom for experimentation to all marketing professionals and brands. You don’t have to work 8 months for a campaign, finalize a budget and wait with your fingers crossed to see if the sales go up. And, in the end, not knowing for certain the cause of the shift in the numbers.
With Social Media Analysis, you can evaluate the performance of a particular campaign or your social performance in general with the help of data-backed insights. You can easily keep tabs on your day to day performance, indulge with your audience on a real-time basis and spot opportunities as you go along.
Things you can uncover
With the expanding usage of social media, the requirement for detailed user-related information has also increased. There is no better way to get this information but by the use of social media analytical tools. Some of the insights include;
– Audience profile
Every brand, whether product based or service, longs to serve a group of audience in order to grow their business and make a profit.
But sometimes it so happens that the group of audience that actually benefits from your product and service is not the same as what you initially thought to be.
Targeting the audience that actually needs what you are offering is the only way to sustain a business by increasing your profit multifold.
When you promote a post on a social media platform or create an ad for online promotion, you get the option to choose the demographics of the people you want your ad to be shown too.
But how will you know what to choose?
With social media analysis, you can get data backed insights about your audience and your potential market.
In case you are new to the business and don’t have enough data, competitive analysis is here for your rescue. With Competitive Social Media Analysis, you can take a look at your competitor’s audience and target them for your product’s promotion. This can give you a starting point.
As the name suggests, influencers are people that have a certain amount of influence on the market according to the number of followers they have on a particular platform.
You can find these people and connect with them so they can talk about your product to their audience.
Considering Social Media is where people look for product/service reviews before they make a decision, collaborating with influencers must be a part of every marketing strategy.
– New groups to tap into
By keeping a track of the conversations that are happening about your product, brand, and industry, you can possibly find new potential customers and market segments to tap into.
AI can help you find these conversations with ease so you can spend your valuable time on growing your business.
– Competitor Benchmarking
Many analytical tools including Inclick have the ability to give you data about not only your brand’s performance but any brand’s performance.
Competitive benchmarking can tell you the existing potential of the industry segment that you are a part of along with your relative position in it.
– Sentiment Analysis
Once people start to use your product/service, chances are a lot of them will share their reviews and experience on social media.
With sentiment analysis, you can keep track of whether the conversations that are happening around your brand are positive, negative or neutral.
What is it that is working best and what is not. What were your customer’s expectations of your product? Did your product live up to the expectations? In case your product was not as expected, then what caused the difference.
It is all interwoven. One thing leads to the other, which is why it is best to opt for a trial of a couple of analytical tools before you finalize one from the lot.
– Track Campaigns
Every brand at some point launches a campaign. Whether it’s about an upcoming sale, launch of a new product or creating awareness.
Campaigns can get a little messy to keep track of with people getting involved from all over the world across multiple platforms.
There are some Social Media Analysis tools that offer campaign reporting too. You can know about your paid reach, organic reach, paid engagement, organic engagement, likes, comments and more in one place.
Using AI to do Social Media Analysis for you will only make your life easier. As it can give you a lot more time to focus on building a social media strategy and running a campaign while the tool gives you real-time updates of your current performance.