5 Tactful Ways To Rebuild a Brand through Social Media
With the help of the Social Media platforms, you can easily spread the word to masses in just a couple of moments. All it takes is a well communicated idea in the form of a ‘post’.
In order to get the most out of your re-branding campaign, it is important to be tactical about it. Spreading the word out in the market has never been easier, it is both time saving and money effective.
But in order to market efficiently, there are some aspects of a campaign that you need to understand to act. It takes a bit of trial and error to get into the right groove as there is never a one-size-fits-all marketing strategy.
It’s a Two Way Street
It is possible that people might need some more clarification or authentication of your brands’ expanding horizon. Which makes it important for you to engage with them through a conversation, comments, replies or tweets, whatever necessary. But remember to reply fast, delayed responses mean that you don’t care enough.
A brand is what it is, because of its clients/audiences. Listening to your target audience is way more important than just trying to inform them. Build a strategy so that your idea reaches the right audience at the right time with the right information.
Responding to their messages, doubts and queries will help you to establish trust in the market. Establishing trust means building a stronger brand image.
When Raymond rebuilt its brand from being a fabric manufacturer to a retail brand, it communicated clearly what it rebuild its brand into,
- a men’s clothing brand
- offering a wide variety of styles and prints for all age groups, from classics to trending
- it did not change, it evolved
Raymond sensed the changing preferences of the masses and knew that it needed to evolve in order to survive. And so it did.
Having a clear context of what people are saying around your brand on social media can help you strategize better. The upside of social media platforms is that it is easy to filter out relevant information and analyze it. You don’t have to manually go through each and every message for analyses, Inclick can help you do the task by providing you with a sentimental analysis of your posts.
There is a difference between selling a product and communicating its value. People today are smart. They know when they are being used for their money and when they are offered something of actual value.
So try not to sell your product. Instead, try to explain its value. People like to have a choice. Give it to them.
When you market the new features of your brand, be authentic. Sooner or later people will find out the truth and well, do not underestimate the power of social media, for better, or for worse. Ask your audience to engage through opinions, experiences and more. People feel valued when they are heard.
Understand Your Audience
What is it that they mostly spend their time on? What is it that they are talking about? Who are the influencers in those groups? What is the age bracket? Where do they come from? Which continent or country are they on? What is it that they stand for?
Answering these questions will help you understand your audience and building a convincing marketing strategy, by directing all your efforts to that very group.
Considering the fact that there is a new discovery taking place every day and how fast news travels, you might want to regularly keep track of your audiences’ changing interests.
As Maruti, a well-known automobile manufacturing brand, soon understood the importance of having an eye-pleasing exterior along with having a reliable and hardy interior. Once they understood the changing trends, they aimed at bridging the gap between what their clients needed (reliable engine) and at the same time, what they wanted (a stylized exterior).
Be Fun and Connect
In case you haven’t noticed, people like to laugh, they like to feel happy. No matter what category of brand you are, try not to take yourself too seriously.
Have some fun. Tell a story. Give some insights of your brands’ everyday life. It can be a good way to engage with your audience and give them something to connect with. After all, a brand is built by the efforts of its people, including everyone, from its maintenance staff to CEOs. It is not just a building with a logo. So show that.
Keep it light. Keep it fun.
If you are able to come up with authentic content in a fun way and target it at the right group of potential clients by making them want to engage with your brand on a regular basis through posts and mentions, then you have successfully re-built your brand on social media.