To understand where a business stands, and if the efforts invested are paying off, social media reporting is important for a business.
Imagine you are in the process of learning a new skill – juggling, surfing, or swimming. But you never get an honest review or feedback of your performance. How well did you perform? Did you actually improve or is it just in your imagination? Are you ready for the big league?
Because of an individual’s bias, you might not be able to see the facts clearly. Say you and your trainer don’t always see eye to eye, do you think even he would be able to provide you with the feedback that you need to improve your performance and achieve your goal?
But if you had access to unbiased, fact-based insights to your performance, you might be able to steer your efforts in the right direction. Is it not?
What is social media reporting?
Social Media Reporting gives you insights about the performance of a business on various social media platforms. It is completely unbiased as it provides with AI-based insights. No bias, no individual perspectives, just pure fact-based data. Black and white.
To get a clear view of whether a business is able to resonate with their audiences or not, social media reporting is important for a business.
Social Media as we all know, is an inseparable part of marketing, let alone digital marketing. Marketing includes – mass communication, digital as well as written media, social media platforms, blogs, word of mouth, among other things. Considering we are living in the digital age, for any B2C business, to reach a huge number of audience, Social Media is impeccably important.
It is more economical, has a larger reach, and is much faster. The best part, it is not just your marketing team that decides who is going to see your content. If it is likable and has a deeper association than being the best product in business, the audience will become your advocates and share your content further with minimum efforts.
Now doesn’t that sound amazing? Being endorsed by the people that you were originally just trying to sell to.
How to get social media reports?
There are many social media reporting tools and dashboards available on the internet. Every tool has a different purpose and potential. There are two ways to understand which tool will be the best fit for your current requirements.
- Know what your requirements are first. And then look for a fit through product websites and product trials.
- If you are new to the scope of reporting tools, understand what all can they offer, and then take a trial or a demo to get a detailed understanding.
Social Media Reporting can prove to be a mundane job. It can also sometimes be very difficult to find the information that you need with so much of it out there. When it comes to reporting, having access to accurate data is the key. A social media reporting tool uses AI to fetch all the data you need, calculate it according to specific metrics, and then present it in a way that is both visually appealing and easy to understand. With automation, the scope for error also reduces dramatically. You never have to worry about the possibility of human error in acquired data or calculations ever again.
All the energy that you save from doing boring and mundane chores, you can invest in doing what AI (yet) cannot. Building future campaigns, marketing strategies, understanding customer requirements, and everything else that you need to do to help your business grow like no other. This is why social media reporting is important for a business, it saves a lot of time and energy by providing you with all the data that you need, pre-calculated, in one place. Isn’t that resourceful?
How to make the most of the insights?
Unbiased performance statistics
Since you won’t have an individual collecting and formulating the data anymore, his/her bias or lack of understanding will also be completely out of the equation. With the use of an automated AI-based program to help you collect the performance insights, you can be certain of the accuracy of the data that you thus receive.
What works better
There must be multiple ideas that you experimented with for your content. But do you know which one worked the best?
I assure you, likes aren’t the only social media metric that can give you the answer. There is a lot more at play here. While social media reporting can compile and give you all the data you need in one place, it is your (a human’s) intellect that will be able to make sense of why something worked and why something didn’t.
Potential customer or not
You can have a million followers on Instagram, but not enough sales. So you might be curious as to what is going wrong here?
- Are the people that you are reaching the right audience for your product?
- Is the message that you are communicating not quite right?
- Does your audience not know how to reach you?
Once you have the right numbers and are able to understand where the problem is by asking the right questions, you will be able to bridge the gap and achieve your goals. That’s why Social Media Reporting is important for a business.
Choosing Social Media Platform
There are many social media platforms out there. Social Media lies way beyond Instagram and Facebook. Every platform has a different set of audience. There is a difference in the kind of content, intent, and expectation.
Social Media Reporting can help you to figure out if the social media platforms that you are a part of are actually helping you convert potential customers to clients. If not, maybe it’s time to find new platforms, communities, and groups. Along with experimenting with your content.
Steering in the right direction
Knowledge is power.
This is exactly what a social media reporting tool provides you with. Historical as well as real-time knowledge about a brand’s as well as the industry’s performance. All you need to do is to access it. And you can decide a better course for your business, according to research-based facts, to reach your marketing goals in a pre-determined time.
Social Media Reporting has a lot of potential.
We know that Social Media Reporting is Important for a business. If what we discussed here convinces you to try and test some of the reporting tools, do share with us your experience in the comments below. We would love to hear about your success story.