Staying ahead of competitors is not so hard!

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Give your business the competitive edge, as we welcome Diwali.

The festive season is approaching and celebrations are around the corner. Diwali is less than a month from now. People have started planning things they need and want to buy and the things they don’t need but they still want to buy. Well, tbh that’s the best part about festivals for businesses. Isn’t it? People also buy stuff they don’t really want; they should just feel good. They also spend money on gifts for friends, families, and others 😉

Your customers are in a happy mood and your competitors are leveraging the opportunity. You need to keep a track of their campaigns and engagement before they win the market. Here are a few ways you can take advantage of Social Media Analytics for Competitors and stay ahead on Social Media during this Diwali season.

Divide your Marketing Strategy into two phases: Phase I (Today till October 7th) & Phase II (October 7th till 24th October). Allocate a budget and time according to your business. Some businesses will capitalize during Phase II while some of you might make your big bucks in Phase I. Anyways, both phases are important and you need to ride the momentum.

Here are a few tips that you should be doing starting today and why you should be doing them:

  • Build brand awareness – Get your brand front and center to build awareness and spark Diwali inspiration. Don’t forget the long-term goal because of the short ones. Establishing your brand is far more important than just Diwali Sales. See it as an opportunity for branding rather than an opportunity to make more money. Change your cover and display pictures across networks. Let people know you’re in a mood of celebration like they are. Use bright colors that align with your branding guidelines. This will make your brand stand out.

    Cadbury Celebrations Facebook Page Preparing for Diwali Inclick Social Media Analytics

    Cadbury Celebrations Facebook Page Preparing for Diwali

  • Share seasonal messages that speak to gatherings and festivities. Don’t just post or advertise your products. Your customers are already getting a lot of ads, emails, SMSes and what not! You need to be creative with what you share. Remember what I told you in my last post? Don’t advertise, communicate! A few things you can do:
    • Share strong visual elements like vivid images of sweets, cakes, etc.
    • Connect with your customers emotionally. Think before you post and only post content where your users can connect. For eg. Homecoming or Meeting Family. You actually don’t need to be an IIM alumni to think this.
    • Support a cause, make a charity. Give back to society. Support local causes like the pollution firecrackers cause. Offer to make a donation to NGOs or poor kids if a target is reached. And then genuinely do that!You should also consider promoting seasonal posts as they offer a much higher engagement for a much lower price. See Example below:

      Social Media Analytics Facebook Analytics

      Spike in Talking About of Cadbury Celebrations page when they started posting Diwali Pictures

  • Don’t stick to a single type of post. Create Video Posts, Carousel Ads, Slideshows and optimise them for both Desktop and Mobile. Follow brands or use Inclick’s Discover feature to see what everyone’s posting and how you can create better content for your page. See what are brands posting, the type of post they are posting and the industry posting the maximum content to dig deeper.

    Social Media Analytics to understand what brands are posting

    Understand what brands are posting and what’s trending.

 

  • Keep a close, very close, look at competitors and understand where they are spending money and what they are posting. Understanding their Social Media Strategy will empower you to reach more customers without spending a lot of money.

    Compare with your competitors. Social Media Analytics.

    Compare with your competitors on Social Media

  • Offer genuine discounts and offers. Your customers will love it and they might tag their friends in your posts. New Customers are always nice, trust me!

 

For now, this is enough to get you started! I’ll be sharing more creative ideas, and ways so you can target more customers with less money in the next post. Stay tuned!

Switch to Inclick Track today and change how you use Social Media for your business. Start your 7 days free trial or request a demo today!

Data says… You’re missing the basics

So, a few days back I decided that I’ll be writing about the secrets of Social Media that I’ve learned over time. I posted a status on my LinkedIn and Facebook to take suggestions about what I should be writing in my first post. My post didn’t have a lot of engagement but I still managed to get a few suggestions. So, here I am with my first post in the series that I’ll be calling “Data says…”. I’ll be using examples from the industry and showing you crazy insights and Social Media Analytics using our product, Inclick Track, and my posts will contain tips for small businesses and startups.

I strongly believe that Social Media Marketing is 40% Art and 59% Science; the remaining 1% is mere luck. My series will be focused on Social Media from a Data Geek’s point of view but I’ll try to keep it simple and crisp so every marketer can understand it. After all, Our mission, at Inclick, is to make things simple for marketers and that’s we do every day.

Content is the king.

You must have heard this one before. Well, follow it strictly then. Radio without music is what your page without content is. Everyone on Social Media is chilled out, even your maths teacher. They expect a smile from, not a commercial break. What’s the difference between Television and Social Media? Television is one-way, your customers can’t speak back but Social Media is two-way; it’s interactive. Your customers can (and they will) speak back. Simple question: Do you add “Friends” on Facebook or “Customers”? You add friends and that’s what Social Media is for. Don’t use it like TV, create something funny and relatable. Your customers will definitely engage with it. Here’s an example from the E-Commerce Industry. I compared the most engaging posts from 4 brands, Amazon India, Flipkart, Jabong, Snapdeal for the last 7 days on Instagram.

 

Social Media Analaytics by Inclick Track

 

On the left side of the image are the least engaging posts by these 4 brands, and on the right are the most engaging posts from the same brand in a 7 days period. Clearly, all the 4 posts that are least performing are promoting or selling something. Whereas, images on the right have something that is either witty or something that users look forward to. An interesting thing to note here is that the most engaging post in the above image is from Jabong with 50k+ engagement points, even though it has the lowest number of followers compared to other 3 brands. The post is a contest with a giveaway attracting so many comments and likes. Let’s dig deeper into Jabong’s post and view its analytics.

 

 

Social Media Analytics by Inclick Track

Engagement Score for Jabong’s Contest Post

Social Media Analytics by Inclick Track

Likes & Comments from Jabong’s Contest Post

Social Media Analytics by Inclick Track

Social Media Engagement Score.

Average Engagement Score on Jabong’s Posts is 4.7k while this post has an Engagement Score above 50K which is 10x higher.

 

Social Media Analytics by Inclick Track

Comment & Engagement Score for this post compared to other posts from the same page.

Don’t post blindly.

Social Media is free, but it’s not Whatsapp. You should be very selective and careful about what you post. Create less content, but make sure quality wise it’s top notch (More on how to easily create engaging content in the next article). Nobody will ever remember you for the number of posts you create, but they might remember you for the content you post. Try to keep text low, about 20–30% is fine in image posts. Stats show images with lower text have higher engagement because the brain processes images much faster than text. But, if you can pull out something very witty and creative in very few words, you should definitely write something.

Tip for small businesses: Don’t focus on just creating and publishing posts, create a post and stick to it. Invest a little amount of money in that post and boost it. This drives more engagement than posting content blindly without understanding and doesn’t even affect your Social Media budget much. Understand your competitor’s strategy. See where they are spending money and try to improve it for your own brand. It is not necessarily what’s working for them will work for you also, but it might give you a fair idea of how to begin. Compare the following graphs from Micromax and Vivo.

 

Social Media Analytics by Inclick Track

Both Vivo and Micromax have over 5Mn Likes on their Facebook Page but see how their Talking About differs? (More on Talking About in the next article)

 

Social Media Analytics by Inclick Track

Likes on Micromax’s posts on an average are near 1000 whereas average likes on Vivo’s Posts are about 7500. That’s 7.5x higher.

That’s all for now! This is my first article in the series “Data Says…” and in the upcoming articles, I’ll be sharing more details and deeper insights. You can follow me on Twitter, Facebook, and LinkedIn and write to me about the things you want to know and I’ll definitely try to write about them. Do share your views here!

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